Before writing my script I decided not to have any dialogue in the trailer. I did this because I thought that it would make it more interesting and unique. Another reason was because in the first half of the trailer where the first victim is being killed you hear her scream and I will accompany this with a loud screeching music, and hopefully the result of this will be that it scares the viewer of the trailer more. Additionally it will help to not have too much of the story revealed which is one the main purposes of horror trailers.
One of the best examples of this is the new trailer for "Prometheus". Which contains almost not dialogue, apart from screaming and shouting. And this allows the music to build and build and thus the intensity of the trailer is much higher.
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