Coursework planning and research: Target audience and collective identity

For this blog post I'm going to investigate both the uses and gratifications theory and also collective identity. This is a topic

Collective identity
In modern cinema movies directors always have to consider "The burden of representation". The burden of representation  describes the way that the history of social realist British film can weigh on the shoulders of film makers. So in essence what this means is that film makers are obligated to represent people in a certain way to reflect society as a whole. Here is an example:

Take "Bend it like Beckham". The director completely turns the burden of representation upside down. This is because the characters are from an Asian background. The film makers could of easily of stereotyped them by portraying  them as ultra traditionalist and strict. But instead it uses comedy to make fun of the culture and believes  but at the same time embracing what makes them the way they are.
Here's another example:

Kidulhood film makers such as Noel clark tried to depict teenagers and youth culture in general in the most realistic way possible. In order to highlight the massive problems that this particular social group are having to face. For instance gun crime,  drugs etc.
He does this by stereotyping the teenagers in the way that they talk, and act. For instance they talk in slang. This helps to establish what kind of people they are, and also helps to alienate them from the rest of society.

How does the burden of representation relate to my film trailer?
Well typically in horror films and of course trailers the burden of representation doesn't really apply. But in terms of using conventions like stereotypes and archetypes horror trailers almost universally implement them. For instance there's always there a girl who in distress, or the cocky guy who doesn't believe that there is a murderer on the loose for instance.